The IT Marketing Crash Course

Written by Raj Khera
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Introduction

MSP Marketing That Works

This book contains battle-tested MSP marketing techniques that will save you time and make you money, regardless of how small or big your company is. These are proven strategies that will get prospects to come out of the woodwork and seek out your IT services.

MSP marketing doesn't have to be hard. If you're like many managed service providers, you are a technical person who is trying to grow a business. Marketing may be out of your comfort zone. Or you are a sales or marketing person hired by a technical business owner to grow the company. You may have many other tasks pulling you in different directions so might not have the time or resources to do marketing consistently.

This book is here to help. The online version you are reading right now is adapted and condensed from the #1 Amazon bestseller, The IT Marketing Crash Course. It will show you exactly how to find new IT clients and grow your MSP sales.

You will learn:

  • Proven tactics that can double, even triple, your influx of qualified leads
  • What to put on your website to attract new IT prospects
  • The best hooks to encourage web visitors to fill out your contact form
  • Where to go to find new prospects that are just like your best clients
  • How to avoid chasing leads that go nowhere so you can spend your time focusing on the most qualified opportunities
  • Exactly what to say at meetings to get prospects to reveal their true needs
  • The most efficient MSP marketing techniques to stay top-of-mind with your contacts so they think of you first for IT support and services
  • How to convert a passing conversation at a networking event into a potential lead
  • Specific incentives that encourage your clients and friends to give you more referrals
  • How to get prospects to find you, like you and buy from you

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Every month, we'll provide you with an MSP marketing checklist of activities to do that will help you gain exposure and pull in leads. We will also notify you of free educational webinars that are packed with marketing training for IT companies.

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