The IT Marketing Crash Course

How to Get Clients for Your Technology Business

Learn how small IT companies are generating dozens of qualified leads every month by using a simple, structured approach to market their products and services.

The strategies and examples in this book will show you how to find and win new business fast.

Over 6,000 copies downloaded!

The IT Marketing Crash Course

Why You Should Invest In This Book

The IT Marketing Crash Course will help you grow your technology business. If you provide IT consulting, managed services, web and mobile application development, software development, cybersecurity or network services, this book will show you how to generate more qualified leads and close more sales.


Contents

Part 1: On Your Mark

  • Getting Very Clear on What You Sell
  • The Most Overlooked First Step in Marketing: Your Buyer Persona
  • Honing Your Marketing Message
  • Pricing Strategies That Make it Easier for Clients to Buy

Part 2: Get Set

  • The #1 Way to Work Your Referral Network
  • Questions That Uncover Hidden Sales Opportunities

Part 3: Go

  • What to Put On Your Website to Hook New Clients
  • Blogs: A Key to Social Media Success
  • Social Media: LinkedIn, Twitter, Facebook and More
  • Email Newsletters: The Ultimate Keep-in-Touch Tool
  • Seminars and Webinars: Knowledge Leader Positioning
  • What Should Your Marketing Budget Be?
  • Your IT Marketing Checklist

Read a preview


What People Are Saying

Raj is a superstar marketer whose strategies I've followed and written about for years. Now he shares his techniques for success with you in this entertaining book. I'm confident his proven ideas will benefit your business.

— David Meerman Scott, International Bestselling Author of The New Rules of Marketing and PR, now in more than 25 languages

If you need to focus your entire team on what it takes to sell more, give them this book — fast.

— Dan Solomon, Author of Media Rules! and former-CEO of a three-times Inc.5000 company

The book dives right into actionable steps to help technology companies win more business.

— Dale Coyner, Founder, Communicast Inc.

Raj has been an Internet pioneer even before there was a GUI. His latest work pushes the envelope ever deeper in to modern marketing from which we can all profit.

— Mike Mann, Author of Make Millions and Make a Change, CEO of SEO.com, Chairman of Grassroots.org

Definitive answers to marketing issues that every tech entrepreneur faces. Forget trial and error... this book will shorten your learning curve substantially.

— Duffy Mazan, CEO, Second Venue

Shows how to overcome many of the misconceptions and myths about how to market a technology company. Businesses who use this advice will save millions of dollars in misspent sales costs, and avoid months of aggravation doing things wrong before they get it right.

— Dave Jefferson, CEO, Mojo Live

This book is full of up-to-date marketing strategies and insightful tactics for IT companies to generate qualified leads and win new clients. Required reading for anyone looking to grow their technology business.

— Mary Knebel, Vice President, Alarm.com

This is not a book you read once and put away on the bookshelf. You want to read this again, and again.

— Chris Brown, Vice President, Aldebaron

Offers specific ideas that IT entrepreneurs can implement. I especially liked the action-oriented checklists at the end of each chapter.

— Shahid Shah, CEO, Netspective

An educational and timely reference guide for anyone involved (and the many more interested) in keeping up with today's marketing tactics.

— Irene Lane, President, Greenloons

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Looking for a speaker?

Have the author, Raj Khera, speak at your next webinar, workshop or conference. Call +1-301-825-5658 or connect via LinkedIn.

Custom branded and sponsored editions of the book are available for distribution to your staff, partners, customers or conference attendees.

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